The future is the presence of nothingness, but the unformed essence of the future is in no way negative. Everyday speech always speaks of the “possibilities” of the future and its grand openness. It is this positive nullity which defines the future in all ventures. In the one case, the future is negative because it is not yet, but in every other instance, it is positive precisely because it is negative. The future is latent potential which, once it becomes the present, is made actual.
In programming, a variable can be established. For example, if an integer x is created, its default value is NULL and null is never equal to 0. The nullity of the variable future is not absolute zero nor is it negative. The future is a positive emptiness that permits itself to be populated. But in order to prepare for the future, one must always engage the ever-changing nature of the world around oneself. As technology advances, your plans must adapt. If they do not, they will fail. But optimizing for the future is increasing one’s possibilities, one’s adaptability.
The creation of a new outlet like an optimized website opens up new possibilities one could not otherwise have tapped. A website like I would set up is entirely in your hands, complete with instructions for maintaining and operating your site — even customizing it… and all dummy-proof. Embrace the emptiness of the future by opening up your possibilities.
Freedom in all cases is freedom from necessity. The degree of freedom is equal to the degree to which one’s actions are unnecessary. It is towards this which all labor. What’s the point of a job if all you do is your job? The point of a job is to take care of necessities so that you can get on with real life. The doctrine of “vocation” is a backwards understanding of freedom… while one is “called” — it is a calling of your own freely given being to be free authentically. Your vocation is not to labor on a specific career path your entire life. No, your vocation is to be freed from the confines of necessity in all but the unavoidable forms. Yes, you’ll always need to eat. Yes, you’ll always have to die. But these are essential to the primordial state of human mode of being. Anything that comes into being passes out of being, anything that eats will be eaten. There are certain necessary laws which frame our freedom and which cannot be escaped. In fact, to live authentically (or do business authentically), we have to encounter these unavoidable laws head on.
Business in the conventional sense of “paying the mortgage” is not personal, nor is it meant to be — not is it meant to mean anything. A job, in as much as it does pay a mortgage, maintains the empty space in which we dwell in our homes. Again, it is the emptiness of the house that allows us to live in it. It is the emptiness of the air outside that allows us to travel through it with ease. But the labor we do daily is not a source of meaning, nor should it be. Our “vocation” is a non-economical drawing-forth out of our own essence.
What can make you more free? What can make your business less bound by necessity? While not philosophical, my labor is practical. A website (new or improved) provides an open space for your business to thrive. Yes, openness to possibilities is always a risk of a “bad” possibility, but without that fundamental risk, there is never any “good” or “bad” (or any “is” at all!). Contact me to find out how you can increase your freedom.